One-Stop Sourcing Since 2003 · Shenzhen, China

Tableware, Flatware
& Cookware

191 global clients. 23 years of manufacturing expertise. ISO 9001:2015 certified.

Explore Products Request a Sample
ISO 9001:2015 BSCI Certified SMETA Audited SGS Tested Disney ILS
0+

Years of Experience

0

Global Clients

0M USD

2026 Revenue

0

Certifications

Who We Are

A Trusted Partner in
Kitchenware Sourcing

Founded in Shenzhen in 2003, Trueland offers tableware, flatware and cookware under one roof — serving European retail buyers from concept to delivery.

Quality and design are our foundation. Every product meets the exacting standards of buyers at Carrefour, pepco, Conforama and 190+ global brands.

  • 24-hour quote turnaround
  • MOQ from 500 pieces
  • 200+ new designs per season
  • 98%+ on-time delivery rate
Talk to Our Team
Craftsperson's hands examining a ceramic plate in the production workshop
Our Products

Complete Kitchenware Solutions

Three product categories. One reliable supplier.

White porcelain dinnerware arranged on a linen tablecloth

Tableware

Ceramic Dinnerware
for Every Taste

Porcelain, bone china, stoneware and dolomite — everyday sets to seasonal novelties, minimalist prints to reactive glazes.

Porcelain Ware New Bone China Stone Ware Dolomite
Inquire Now →
Gold-plated stainless steel flatware set on a dark slate plate

Flatware

Stainless Steel Cutlery
& Flatware Sets

Mirror-polish classics to PVD colour sets. Wood handles, gold flatware, gift packaging — every finish the modern market demands.

  • 304 & 18/8 stainless steel
  • PVD — gold, rose gold, black, rainbow
  • Wood & resin handle options
  • Custom laser engraving
  • MOQ from 500 pieces
Request Catalog →
Stainless steel cookware set on a modern kitchen countertop

Cookware

Stainless Steel Pots,
Pans & Cook Sets

Frying pans, steamers, stockpots and woks — induction, gas and electric ready. Full OEM & ODM branding available.

  • 18/10 & 304 stainless steel
  • Tri-ply & multi-layer base
  • Induction, gas and electric ready
  • OEM & ODM available
Request Catalog →
Our Factory

Industrial Scale,
Artisanal Precision

450 skilled workers. Fully integrated ceramic production from raw materials to final packaging. Partner network for flatware and cookware.

  • 450 skilled production workers
  • 700M+ ceramic pieces annual capacity
  • 8-step controlled ceramic production flow
  • In-house QC at every production stage
  • OEM & ODM across all categories
Schedule a Factory Visit
Production Flow

From Raw Clay to Finished Ware

Eight controlled stages — with in-house quality control at every step.

  1. 01

    Compact

    Raw materials pressed and cast into shape

  2. 02

    Trimming

    Edges refined and surfaces hand-smoothed

  3. 03

    Printing

    Patterns and prints applied to the body

  4. 04

    Glazing

    An even protective glaze for a lasting finish

  5. 05

    Firing Kiln

    High-temperature firing for strength

  6. 06

    Decaling

    Decorative decals carefully transferred

  7. 07

    Roasting

    Re-fired to lock in colour and design

  8. 08

    Packing

    Final QC, then export-ready packing

Our Clients

Trusted by 191 Brands Worldwide

From European retail chains to specialty home goods stores — our clients span 20+ countries.

Client brands: Conforama, JJA, Carrefour, POCO, Höffner, E.Leclerc, XXXLutz, markant, BUT, RESERVED, pepco, Merkury Market, CreaTable, emmezeta and more

Including Conforama (FR), JJA (FR), Carrefour (FR), POCO (DE), Höffner (DE), E.Leclerc (FR), XXXLutz (AT), markant (DE), BUT (FR), RESERVED (PL), watsons, CreaTable (DE), pepco (EU), Merkury Market, AMBITION, casa nova, LEVA house, SIGNESGRIMALT (ES), emmezeta (HR) and more.

Qualifications

Certified. Audited. Trusted.

Fully compliant with international quality, labor, safety and environmental standards.

ISO

ISO 9001:2015

International quality management system certification, assessed and issued by SGS United Kingdom Ltd.

Certified since 2011
BSCI

BSCI / amfori

Business Social Compliance Initiative — verified ethical sourcing and labor standards across all partner manufacturing facilities.

Since 2012 · Multiple factories
SMETA

SMETA Audit

Sedex Members Ethical Trade Audit — independently verified on health & safety, labor standards, environment and business ethics.

Sedex Ref: 2022CNZAA421884219
ILS

Disney ILS

Disney International Labor Standards compliance — required for themed and licensed product manufacturing partnerships.

Facility: FAC-046205
SGS

SGS Test Reports

Third-party product safety testing — LFGB (German food contact law), lead & cadmium release testing. All results: PASS.

Buyer market: Germany / EU
AD

Anti-Dumping Code

EU anti-dumping compliance code B702 — enables duty-advantaged export to European Union markets for ceramic tableware.

Code B702 · Since 2010
ISO 9001 certificate issued by SGS for Shenzhen Trueland Industrial Co., Ltd SGS product test report — LFGB food contact safety testing PASS
Trade Shows

23 Years on the Global Stage

Consistent presence at the world's leading home goods and tableware trade fairs.

Trueland exhibition booth at Canton Fair, Guangzhou

Canton Fair

Guangzhou, China

2003 – 2026

Over 23 consecutive participations at China's largest international trade fair — where thousands of global buyers first discover Trueland's range.

Trueland exhibition booth at Ambiente Frankfurt

Ambiente Frankfurt

Frankfurt, Germany

2012 – 2026

15 consecutive years at Europe's premier tableware and lifestyle fair — connecting directly with top European retail buyers and brand decision-makers.

Get in Touch

Ready to Source
Premium Products?

Our team responds within 24 hours. Small batch orders are welcome. Custom OEM & ODM available across all product categories.

Send an Inquiry

We respond within 24 hours. All information is kept strictly confidential.